7 Essential SEO Ranking Factors That You Must Know

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Did you know that Google ranks websites using over 200 elements? Google also updates its algorithms between 500 and 600 times per year.

This is once or twice a day!

Google occasionally rolls out more significant updates to the SERPs, even though most of them are minor.

SEO is therefore complicated. It’s possible, but not impossible.

We’ve compiled a list of the top 7 SEO ranking factors one of them is guest posting serivce that you can’t go wrong with.

Top 7 SEO ranking elements 2021

1. Mobile Friendliness

Nearly 55% of web traffic is generated by mobile devices. Internet users also check their phones on an average 58 times per day.

We spoke to experts from a New York company that specializes in software development and they confirmed that the mobile SaaS market has also been booming.

It’s true! We love our smartphones.

Google also loves them. So much so, that June 2021 saw Google set mobile-first indexing to be the default for all websites.

This means that if your website doesn’t support mobile browsing, it won’t be able to rank in the top spots within the SERP.

To ensure a consistent user experience across devices, you should implement responsive design.

You could also work with a web design company and create a customized solution that provides mobile users the best possible browsing experience.

Your fonts must be easily readable on small screens.

2. Page Speed

Mobile users expect to be able to get answers quickly. Page speed is now a key ranking factor for mobile websites.

You can optimize images and enable lazy loading to speed up loading times. Also, redirects should be reduced.

3. Security

Since 2014, security has been a ranking factor. It still plays an important role in positioning your site in the SERPs. Google is determined to direct users to trusted websites.

If you don’t have an SSL certificate, you need one. This certificate authenticates the identity of your website and provides a secure connection between it and its visitors.

It will tell Google that your website is not safe to visit if it doesn’t have it. Visitors may be turned away by the “Not Secure” label that will be displayed next to your website’s URL.

4. Crawlability

Google must find your pages first if it wants to rank them.

Crawlers will be able to scan your website faster and index pages that may not be accessible via your main navigation.

This is useful for hiding pages that are not of value to visitors such as “Thank You” pages.

5. User Engagement

User behavior is crucial for ranking. Google will examine your click-through rates, bounce rates, and dwell times in order to determine if they offer relevant results for visitors.

To convince people to visit your website, write compelling meta-titles or descriptions. You can also encourage them to spend more time on the website with a beautiful design and high-quality graphics. Use internal links to encourage users to navigate your site and to provide valuable content.

6. Backlinks

It matters how many high-quality links point to your website. Google uses this method to determine your website’s credibility and whether your content is useful. Google will rank your website higher if you have more links from reputable websites.

7. Keywords

It is impossible to get a large amount of traffic if you do not employ the appropriate keywords. Keyword research is essential since it allows you to have an understanding of the themes that visitors are looking for.

This will provide you the ability to choose the type of content you wish to share.

How do you choose the right keywords?

For your first search, pay attention to long-tail keywords. The way inquiries appear is changing as a result of voice search. In addition, they are lengthier than spoken questions.

Second, keep an eye on the number of searches. It is not a good idea to rank for certain keywords. However, you should take keyword competitiveness into consideration. It may be challenging to rank for the same keywords as other industry giants if you are competing with them.

If you conduct thorough research, you may be able to identify high-volume keywords that have minimal competition.