Google Analytics is one of the most important digital marketing tools available. However, many agency employees are unfamiliar with how to use the data available from this program. They need to know how to use the tool so they can provide their clients with the information they need to determine the impact of their marketing efforts on their business itsmy.cc.
Web Analytics – Measuring the Basics
Web analytics are the standard metrics most marketers associate with the term “digital marketing.” They measure things like traffic, bounce rate, and unique visitors. They’re not only useful for measuring the effectiveness of your website but also for optimizing your site to increase search engine ranking gameplanet.
Conversions – The most obvious of the digital marketing KPIs, conversions show that your online content has successfully delivered on your campaign’s goals. Usually, a conversion is the result of someone providing contact information to your company that you can then use to nurture into a customer transarc.
It’s important to know your conversion rates so you can track how well your online content is working and make adjustments if necessary. You can do this by reviewing your website’s landing pages, call-to-actions, and other key elements vegusbet.
Social Conversions – If your website features content that encourages people to share it with their friends, you’ll want to track the number of people who do so. You can do this by tracking how much traffic comes from Facebook, Twitter, and other social media platforms.
Real-Time Reports – A great way to keep tabs on the progress of your digital marketing campaigns is to use Google’s Real-Time reports. They’re free and can give you detailed insight into how your campaigns are generating results in real time cialissy.com.
These reports can be accessed by using the menu bar on the top left of your dashboard. The report displays data from the last 30 minutes on a graph, and at the bottom, you can sort by Medium (organic search, direct traffic, email, etc.) and Source (Google, Facebook, LinkedIn, etc.).
Geo Subsection – The Geo subsection of your Google Analytics account allows you to see the location of your visitors in real time on a map. This can help you determine which countries are most profitable, or how to target your outreach to more specific areas if you’re expanding into a new location.
Users Flow – This diagram shows the path that a visitor takes when they visit your website. This can be especially helpful if you’re unsure which parts of your site are converting most effectively.
Mobile Devices – This report is another way to understand the different devices your site is being accessed from. It provides a line graph and table of varying metrics for different kinds of mobile devices, including desktops, laptops, and tablets. It also displays data for different brands and models, allowing you to compare how your website is performing on various types of devices.
Benchmarking – This report provides a comparison of your website’s performance with other websites in your industry or other industries. It includes a graph of your chosen metrics versus a benchmarked metric, and it displays data as a raw number and as a percentage for at-a-glance comparisons.