Click fraud is a virtual illusion that tricks the customers into thinking there is more interaction on the platform than there is. When a person browses a website, there are various hyperlinks, ads, and buttons on the webpage. So it is impossible to distinguish between what is authentic and what is deceptive because the hackers intricately design the frauds. To stop this deceptive virtual interaction or fraud, the need for click fraud prevention arises.
Detecting Click Fraud
Checking and Comparing Conversion Rates
The bizarre conversion rate is a big sign of click fraud. Compare the conversion rate of your current campaign with others in the account. It will give you a better idea about both the conversion rates and the possibility of click fraud. If your conversion rate is higher, but overall conversion values show the opposite result, that is a sign of click fraud.
Checking the Click-Through Rates or CTR
More malicious clickers often result in a higher click-through rate, though it is not always the case. A campaign with a remarkably lower CTR could have it seem “usual” once a malicious activity is considered, but it can be a decent indicator alongside several metrics.
IP Address Detection from Server Logs
Each PPC click on your site should have a distinctive identifier in it, such as MSCLID, FBCLID, GCLID, etc. Now take the help of your web team or web host to gather the server log data. You can also attach custom constraints in your ads to find ad networks that don’t offer this feature by default. Look for visits encompassing these IDs in the URL. Then note down the IP addresses of those clicks. This way, finding suspicious IP addresses becomes easy.
Prevention of Ad-Click Fraud
Setting Up Diverse Bid Values for Content-Targeted Sites
Many might see click fraud prevention as a poor financial move. But to reduce your commercial danger, you can limit the value you are ready to pay per click. Though this predominantly works for small businesses where there is a lot to think about. Restrict your publicity by restraining your placement of ads on any website that applies to your keywords.
Competitor, Keywords, and Source of Fraud
Keep an eye on those competing with your key terms in the noteworthy search engines. At times, these competitors are the probable cause of competitor click fraud. Research studies will give you comprehensive data on the exposed origin of PPC fraud recognition. You need data regarding common source clicks and competitor clicks to have a basic idea about the source of fraud.
Keeping Track of Advertisement Campaigns
Fighting click fraud is like fighting an invisible enemy. Google gives access to two tools using the AdWords program. One is Campaign Performance. The other one is Account Performance. These tools allow you to notice the percentage and number of clicks that Google recognised as illegal.
Avoid Low-Value Websites for Your Ads
Low-quality websites are the breeding hub of click fraud. A bot or a person might click on ads on this site to increase the PPC profits of the owner. Yahoo and Google give you the option of customisation. Therefore, you can run ads on the websites where you want.
A recent study by the University of Baltimore dictated a loss of $35 billion in 2020 because of click fraud. The prominent search engines always try to protect the clients from click fraud, but at this point, the fraud dynasty has grown so big that it can be somehow tamed but not controlled. So to ensure the safety of your virtual space, you must choose the path of prevention of click fraud.